Cookie Policy - MarkEyewear
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MarkEyewear

Cookie Policy

This post is also available in: Italiano (Italian)

Information of Cookie Policy

Our Cookie Policy is intended to describe the types of cookies used by the website https://www.markeyewear.com (hereinafter “Site”), the purposes of cookies installed and the manner in which the User can select or deselect cookies on the Site and use the services offered.

We use cookies to make our site easier and more intuitive. The data collected through cookies are used to make the browsing experience more enjoyable and more efficient in the future.

1. WHAT ARE COOKIES

Cookies are small text strings that the applications visited by the User send to their terminal (usually to the browser), where they are stored before being sent back to the same applications at the next visit by the same User.

With the term cookies we want to refer both to cookies and to all similar technologies.

Cookies are used to access the online services quicker and to improve User’s browsing by monitoring sessions, storing user information, uploading content faster, etc.

2. TYPES OF COOKIES

Cookies can be:

First-party cookies: are the cookies used by the Site being browsed in order to allow the User to navigate more efficiently and / or monitor the actions exercised;

Third-party cookies: are cookies set by a site other than the one you are currently visiting in order to allow the User to navigate more effciently and / or monitor the actions exercised.

The following distinguishes different types of cookies:

Technical and analytical cookies: are cookies related to activities strictly necessary for the operation and provision of the service (eg session cookies for logging in), cookies related to the activity of saving preferences and optimization (eg cookies to save the cart or language / currency choices, etc.), analytical cookies to collect information in an anonymous and aggregate form.

Technical cookies include:

Session or Navigation cookies: they are used to track User activity on the web. They guarantee the normal navigation and use of the Site, allowing for example to surf more efficiently, make a purchase or to authenticate the access to restricted areas, and are in fact necessary for the proper use;

Functionality Cookies: they allow the User to navigate according to a series of selected criteria (for example, the language, the products selected for purchase, etc.) in order to improve the service provided;

Analytical Cookies: used to collect information on the use of the Site. The Data Controller uses this information for statistical analysis, to improve the Site and simplify its use, as well as to monitor its correct functioning. This type of cookie collects anonymous information on the activity of Users on the Site and the way in which they arrived at the Site and the pages visited. Cookies in this category are sent from the site itself or from third-party domains.

Analytical cookies can be:

Analytical cookies of the first party: similar to the regulatory technical cookies if used directly by the owner of the site without profiling the User but only to collect information, in aggregate and anonymously, the number of Users and how they visit the Site for statistical purposes and to improve the performance of the Site;

Third-party analytical cookies: they are made available by third parties and are assimilated to technical cookies if the third parties do not profile the User through the use of tools suitable to reduce the power of identification of cookies (for example, through masking significant portions of the IP address) and without intersecting the information collected with others already available.

For technical cookies, only the release of the Cookie Policy is required without the need to request consent. Disabling or deleting the same, by accessing the functions of your browser, could compromise the optimal navigation on this Site.

Profiling cookies: they are used to monitor the User’s web browsing and to create a profile of his habits:

First-party profiling cookies: installed by the Owner to create profiles related to the User in order to send advertising messages in line with the preferences shown during surfing the net. Given their particular invasiveness in the private sphere of users, the applicable law requires that the User, after adequate information on the use of the same, must express their consent;

Third party profiling cookies: used by third parties who access the information in clear text, therefore not in anonymous and aggregated mode, and cross them with other data already in their possession. The Site does not have direct control of individual third-party cookies. The User is therefore invited to check the information on cookies on the website of the third party.

The use of these cookies requires the acquisition of the prior consent of the User

3. INSTALLED COOKIES

The cookies on this site are:

technical and analytical cookies necessary for the operation of the Site, for aggregated statistical analysis, to improve and simplify the use of the Site and to save browsing preferences and optimize the User’s browsing experience;

first-party profiling cookies that collect information by tracing the User’s browsing data, set by the Owner for the following purposes:

The cookies on our website are used for one or more of the following purposes.

– Cookies that are strictly necessary to provide the service requested by the user and ensure the operation of the site
– Cookies that collect information about how the user uses a website, such as, what are the web pages that the user visits more frequently, and if there are any error messages coming from the web page
– Cookies that allow a website to remember the choices that a user makes (such as the user name, language or region of affiliation) and that allows us to provide the user with more personalized features
– Targeting or advertising Cookies that are used to promote services considered important for the user and close to his interests. These cookies are also used to limit the number of times a user views an advertising promotion and to measure the effectiveness of an advertising campaign;

third-party cookies that may perform profiling and tracking of the User even without the knowledge of the owner.

For more information, please read carefully the privacy policies of the individual services listed below.

Below is a list of third-party cookies on this site:

 

Google Analytics with anonymized IP

Google Analytics is a service provided by Google Inc. that uses cookies to measure visits to the Site and any purchases made for analysis purposes. The IP address of the Users will be anonymized.

For more information, see: https://policies.google.com/privacy

Google Adwords Remarketing

Google Adwords Remarketing is a service provided by Google Inc. that uses cookies to study and improve advertising, with remarketing actions, in order to send messages to the User in line with their interests.

Remarketing helps you reach Users who have visited the Site.

For more information, see: https://policies.google.com/privacy

Google AdWords with conversion tracking

Google AdWords Conversion Tracking is a statistics service provided by Google Inc. that shows what happens after a customer clicks on their ads.

For more information, see: https://policies.google.com/privacy

Facebook sharing

Facebook uses cookies to offer the User sharing and “like” features on their wall. Provided by Facebook, Inc.

For more information, see: https://www.facebook.com/about/privacy

Facebook login

Facebook uses cookies to give users the ability to register using their Facebook account. Provided by Facebook, Inc.

For more information, see: https://www.facebook.com/about/privacy

Twitter sharing

Twitter uses cookies to provide the User with sharing functionality on their wall. Provided by Twitter Inc.

For more information, see the page: https://twitter.com/privacy

Google+ sharing

Google+ uses cookies to provide the User with sharing functionality on their wall. The cookie is provided by Google Inc.

For more information, see: https://policies.google.com/privacy

4. DURATION OF COOKIES

Cookies have a duration dictated by the expiration date or by a specific action such as closing the browser set at the time of installation. Cookies can be:

temporary or session: they are used to store temporary information, allow you to connect the actions performed during a specific session and are removed from the computer when the browser is closed;

Persistent: they are used to store information, such as the login name and password, in order to avoid the user having to type them again each time he visits a specific site. These remain stored on your computer even after you close the browser.

Profiling cookies are stored on the User’s device for a period not exceeding 12 months. At the end of this term the user will be presented with the banner through which it will be necessary to express consent to the use of cookies.

The User’s ability to modify the choices at any time remains unaffected.

5. MANIFESTATION OF CONSENT

For cookies that require consent, at the first visit of the site the user will automatically see a banner, containing both the link to this complete information and the request for consent to the use of cookies.

At any time you can change or revoke your consent.

6. HOW TO DISABLE COOKIES

Users can manage their cookie preferences directly from their browser and prevent third parties from installing cookies.

Through the browser preferences you can also delete cookies installed in the past, including the cookie in which possibly the consent for the installed cookies by this site was saved. Disabling all cookies, may compromise the correct functionality of this site.

The User can find information and exercise their right to object to the tracking of cookies in their browser at the following addresses:

Internet Explorer: http://windows.microsoft.com/internet-explorer/delete-manage-cookies;

Google Chrome: https://support.google.com/chrome/answer/95647;

Mozilla Firefox: https://support.mozilla.org/kb/enable-and-disable-cookies-website-preferences; Opera: https://www.opera.com/help/tutorials/security/privacy/;

Apple Safari: https://support.apple.com/kb/ph21411.

In addition you can proceed with the cancellation of cookies by requesting the opt-out directly to third parties or through the site http://www.youronlinechoices.com/ , where you can manage the tracking preferences of most advertising tools.

To change the settings related to Flash cookies you can click on the following link https://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html.

7. Rights of the User

Users may exercise certain rights with reference to the Data processed by the Data Controller. In particular, the User has the right to:

  • withdraw consent at any time;
  • oppose the processing of your data;
  • access your data;
  • verify and request rectification;
  • obtain treatment limitation;
  • obtain the cancellation or removal of their Personal Data;
  • receive their data or have it transferred to another holder;
  • propose a complaint to the personal data protection supervisory authority and / or act in court.

To exercise their rights, Users can direct a request to the contact details of the Owner indicated in this document.

Requests are made free of charge and processed by the Data Controller as soon as possible, in any case within 30 days.

To exercise these rights, write to the Ottica Altino srl, Via Barberia 38, 31110 Treviso (TV), info@markeyewear.com

Further information regarding the processing of data can be found at the following link https://www.markeyewear.com/privacy-policy/.

Last updated: 25/05/2018